Seña was created as a joint venture between Eduardo Chadwick and Robert Mondavi in 1995, with the dream of making a wine that would show the full potential of Chile, a wine that would be welcomed, over time, among the Permiers Grands Crus. Modeled on a Bordeaux style, it would have a Chilean soul given by its variety Carmenere, cultivated according to the principles of biodynamic agriculture in the Aconcagua valley.