Launched in 2022, Les Apprentis is a range of wines from the Bordeaux region. It showcases Borie-Manoux’s partner winemakers, thanks in particular to SmartBottle’s technology, which brings the winemakers to life on the wine labels and boxes. The wines on offer are fresh and fruity, and will bring a friendly, knowledgeable atmosphere to wine lovers who are curious enough to scan the winemakers’ drawings using the SmartBottle application.